Genius Sports ($GENI), the official data and technology partner that connects sports, betting and media, collaborated with ESPN and Turner to present the 2022 NCAA Division I Men's & Women’s Basketball Tournaments like never before.
Using AI-powered tracking data, Genius provided consumers the first live augmented reality video feeds for college basketball, while delivering both networks new levels of interactivity and insight to a rapidly growing audience.
The experience, including split-second shot probabilities and distances to 3-point special effects, is captured through optical tracking technology that identifies and delivers the precise coordinates of every player and the ball, 25 times a second.
